Path Pointers Academy

Social Media Training

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Courses Features

Duration

Personalized

Skill Level

All Levels

Assignments

Yes

Course

100% Online

ABOUT THIS COURSE
Social Media Marketing Training

Understand how Social Media can help to generate leads in low budget business. Learn techniques to engage more audience via social media channels. Small class sizes for optimum delegate trainer interaction.

Social Media Modules

How can this course help boost your Social Media Marketing Skills?

Taking an online social media course can help broaden your understanding of these platforms. Not only to sharpen your skills as a user, but they can also teach you some valuable business skills.You can learn how to use, target, and sell on social media, or how to build a new audience of new customers across multiple platforms.If you’re looking to move into a career related to online marketing, social media skills are essential. Social media managers, copywriters, campaign strategists and more all need a strong understanding of how the platforms work and how to reach potential customers effectively. A social media course can also help with things like communication, organization, creativity, and data analysis.

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SEO Media Course

Topics
  • Social Media Netword Overview
  • Optimize your Social Media profiles
  • Social Media Strategies
  • Build your advocate community
  • Social Content Marketing
  • Social Advertising Fundamentals
  • Social media marketing exam (optional)

Social Media Course Topics

  • What is social media?
  • The power of social proof
  • How can social media help my business?
  • Risks and drawbacks
  • How social media aligns with your business plan 
  • Establishing your identity and your message
  • Social media and SEO
  • Why blogging is so important
  • What to blog about
  • Guest blogging and commenting
  • Using graphics and images
  • How to get the best out of Twitter
  • Understanding Twitter jargon
  • Using retweets, hashtags, and lists
  • Tools to make Twitter easier
  • Finding people with influence
  • Adding a Twitter widget on your site/blog
  • Customizing your Twitter background 
  • Enhancing your profile
  • Building connections and recommendations
  • Using groups and answers to drive traffic
  • Comparing profiles, groups, and pages
  • Developing a page
  • Making the most of timeline
  • Promoted Posts & Ads on Facebook​
ABOUT THIS COURSE
Who should attend this Social Media Training Course?

The course is aimed primarily at marketing professionals and small business owners, but it also recommended for anybody who is willing to enhance their website traffic and conversion rate.

Social Media Masterclass Overview

Social media is helping you to improve brand awareness, lead generation, branding, and increasing the recognition of your brand. Through social media profiles, you can get new opportunities such as share content and present your brand's personality in front of the right audience. Our 1-day social media course provides a thorough introduction to the essentials of social media and how to use it in the right way to support your objectives and grow your business. Delivered with a practical and strategic focus, the training answers fundamental questions many business owners may have, such as:

  • How to engage more audience?
  • How to Increase Brand Awareness?
  • How often should I post?

And many more. We won’t just cover the principles; we’ll help you to formulate a strategy for optimizing your social media activities and to truly deliver meaningful business impact.

SEO media training modules

Module A
Social Media Marketing Basics
  • This module will introduce you to the most popular social networks used by businesses and how businesses and professionals engage on these social networks to accomplish their objectives.​
  • In this lesson, you will become familiar with the social media platforms mainly used for social media marketing and the types of audiences that mostly use these platforms. You will discover how to choose what platforms are best for your business and how to become a social media specialist!
Social Media Modules

Social Media Profile

This chapter will teach you which elements you should focus on for every network and the best practices to keep in mind so you can set your company up for business success. You will learn how to create accounts on the main social media platforms as well as how to optimize your profile so that you are easily found online. This lesson covers facebook, youtube, instagram, twitter, pinterest, and linkedin.

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Social Media Module B

Module B
  • Best practices for optimizing social media profiles
  • Optimizing your Profile Settings On Twitter
  • Strategic Best Practices for Twitter List
  • Optimizing your Profile Settings on Facebook Pages
  • Strategic Best Practices for Facebook Pages
  • Optimizing Profile Settings on Linkedin Company Pages
  • Optimizing Business Profile Settings on Instagram
  • Optimizing Profile Settings on Youtube
Module C
The right strategy for social media
  • This online class will teach you how to identify your target audience for social media marketing. You will gain an understanding of who is using social media, how to identify your target audience, and the elements to consider when compiling your target audience and segmenting them into buyer personas. Learn about setting Goals, Objectives, KPIs, and Tactics, laying out timing and key dates, budgeting, defining brand persona and voice for social channels, incorporating content marketing into a social context, social media governance and crisis management, and measuring ROI.
  • In this lesson, you will become familiar with the social media platforms mainly used for social media marketing and the types of audiences that mostly use these platforms. You will discover how to choose what platforms are best for your business and how to become a social media specialist!
strategies
Social Media Marketing Strategies

Learn Social Media Marketing Strategies that work! In this content-packed lesson, you will learn about the various elements that are required to build a social media strategy for successful social media marketing. Identifying goals, how to measure your success, and identifying the various platforms and content types that you will use to market your business on social media are key aspects of this lesson.

1 - Social Media Strategy
  • The Value of a Social Media Strategy
  • Essential Components of a Social Media Strategy
  • Conducting a Social Media Audit
2 - Setting Strategic Goals
  • Setting Goals, Objectives, and KPIs
  • Budgeting for a Social Media Program
3 - Social Media Best Practices
  • Tactics and Tools
  • Factoring in Timing and Key Dates
  • Specifying Brand Persona and Voice
  • Putting Together a Content Game Plan
4 - Operational Considerations
  • How to Set Up the Roles and Responsibilities on Your Team
  • Implementing Social Media Governance within Your Organization
  • Creating a Crisis Management Plan

new bonues modules for 2023

Module D

Content Writing for Social Media

This lesson introduces you to various social media content types, the content development process and what makes engaging content for your audience, as well as what your audience wants from you.

module E

SEO for Social Media

Social media platforms are now indexed by Google, so they have to be part of your SEO strategy. Creating a connection between your website and your social media platforms is the key to success. In this lesson, you will learn about social signals for SEO, social sharing, and the indexing process, as well as the relevance of backlinks from social platforms and some interesting tools.

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Cutting Edge Learning
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After Course Support

Course
Prerequisites

You should have set up or have access to Twitter, LinkedIn, Facebook, and Pinterest account before attending.

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Social Media Campaigns
Social Media Expert
Satisfied Companies
How it works?

Our Training Process

Discovery

We will ask you questions in regards to the reason why you company is looking to train its employees.

Step 1
Quotation

We will provide you with a Digital Marketing, SEO Training price quotation that will fit your company’s objectives.

Step 2
Training

Your Digital Training Course begins and your team will be in training sessions. During training your team will be tested.

Step 3
Follow up

We will work with you team in order to insure that the course has been applied in an effort to benefit your organization.

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IT’S ABOUT TIME

To make a move and start learning Social Media Marketing. We are ready, are you?

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