Path Pointers Academy

Digital Marketing Corporate Training

Corporate Training

We will come to your location,

train your team and provide a game plan for your business.

Get Started
how it works
Courses Features

Duration

Personalized

Skill Level

All Levels

Assignments

Yes

Course

100% Online

ABOUT THIS COURSE
Corporate Training

This course has been designed to take a marketing novice from beginner all the way up to expert level. Whether you have employees within your marketing department that need a knowledge boost, or if you have an interest in marketing, this course will be able to help you. Upon completion of this course, you can expect to not only fill your knowledge gaps, but also have the ability to plan, generate and analyze many different types of marketing strategy to an excellent standard.

COURSE OUTLINE
An introduction to Digital Marketing

Module CT1

  • The many different channels used in the digital marketing.​
  • How a customer will decide whether or not to make an online purchase.
  • A list of terminology used in the field.
  • A ‘Content Management System’ overview.
  • A brief explanation of different marketing strategies and business models.

On-Page SEO

  • What is SEO?
  • The importance of knowing the mechanics of search engines.
  • The process of optimizing ‘On-page’ and ‘Off-page’ SEO, and the importance of them both being accurately optimized.
  • The use of On-page SEO to optimize text/voice search.
  • What makes up On-page SEO?
  • Choosing and using ‘Keywords’.
  • Building a website
  • What are ‘White hat’, ‘Gray hat’ and ‘Black hat’ techniques?
  • Methods for seeing whether Google can “see” everything.
  • How to identify what is highly engaging content and site elements.
  • Best practice for recycling already existing content.
MOBILE VERSION

Marketing & Optimization

  • What is mobile marketing?
  • Why being mobile friendly is so important for success.
  • What is an ‘Accelerated Mobile Page’ (AMP) and why is it necessary?
  • How the marketing-mix is incorporated into mobile (‘Push notifications’ & ‘In-app notifications’).
  • How to construct and monetize and app.
  • How to list your app on the app stores.
  • How to optimize for the app store.
  • Mobile marketing via email.
  • Generating a marketing campaign through someone else’s app.
(SEM)- Pay-Per-Click (PPC) Marketing

Search Engine Marketing

  • What is search engine and PPC marketing?
  • How to use the ‘Google AdWords’ tool?
  • What types of ad does Google AdWords cater for? (Search ads, Video ads, Display ads and Product listing ads).
  • What are the key components of PPC marketing? (picking/using Keywords, generating a great USP, building a landing page that converts and convincing ads).
  • Conversion tracking and the creation of ‘Search and Display’ campaigns.
  • A/B testing and controlling an experiment within Google AdWords.
  • Linking to ‘Google AdWords’ and ‘Google Analytics’

SEM - PPC Marketing

  • What are ‘Shopping ads’?
  • Signing up to ‘Merchant Center’.
  • Generating and monitoring your Shopping Ads campaign.
  • Mobile app ads vs Universal app ads
  • A tool for working offline- AdWords Editor.
  • The Key Elements (‘Quality Score’ and ‘Ad Rank’).
  • Automated tools for managing your AdWords campaign.
  • Automated tools for managing your AdWords biding. How to see your audience insights using AdWords.

Social Media Marketing Strategy

Need help with your Social Media Marketing campaigns?

contact us

Advanced Corporate Training

Inquire about our corporate modules

Module CT2

  • What is ‘Remarketing Campaign’?
  • How to install Remarketing Campaign into AdWords.
  • What is Over-The-Top (OTT) marketing?
  • The different OTT platforms available and how to monetize them (in India).
  • How to create a channel and market on YouTube.
  • Best practices for marketing on YouTube.
  • Improving your reach and awareness through YouTube prime packs.
  • Incorporating YouTube into social media.
  • YouTube reports and analytics.
  • How to use YouTube comments and sharing for your SEO.
Module CTSM - 1

Why Social Media Marketing is important for success and its uses (Social Influencing, Social Selling, Social Listening and Social Networking).

Facebook
  • Building a Facebook ad campaign
  • How to use ‘Power Editor’ to build your campaign
  • ‘Facebook Pixel’
  • What is the Facebook store?
  • Event tracking and conversions
  • ‘Facebook Insights’
Instagram
  • Creating a brand (best practices)
  • Hashtag marketing
  • How to write an engaging tweet
  • Building an ad campaign
  • ‘Twitter Cards’
  • A tool for social listening
LinkendIn
  • Professional vs Personal profiles.
  • Things to acknowledge when creating a business profile.
  • Methods for lead prospecting.
  • Building an ad campaign.
  • Event tracking and conversions.
  • Marketing articles using ‘LinkedIn Pulse’.
Twitter
  • Building an ad campaign
  • Influencer marketing
Social Media Tool
  • Auto scheduler (for posts)
  • Alert tools (for mentions)
  • Twitters ‘most discussed topics’ analysis
  • Acknowledging who is a potential customer in an audience
  • Operate all communication from one platform
  • Listening and engaging with your audience
  • ORM (‘Online Reputation Management’)
  • Commonly seen issues with managing your reputation
  • The ORM process (Monitoring, Prevention and Cleaning)
Marketing automation
Module CTSM - 2
The important of automation of marketing
Introducing marketing automation programs and its base feature
  • Lead capture automation
  • Lead Development
  • Acceleration of sales
  • Analytics
  • Setting up Marketing automation
The issue that marketers are faced with
Dashboard for lead Management
Customization of lead form
Import of leads
Landing pages
Details about leads
The issue that marketers are faced with
Scoring leads
Lead filtering
Configuring and managing lead stages
Segmenting leads
Email Campaigns
Reports & Analytics
How it works?

Our Training Process

Discovery

We will ask you questions in regards to the reason why you company is looking to train its employees.

Step 1
Quotation

We will provide you with a Digital Marketing, SEO Training price quotation that will fit your company’s objectives.

Step 2
Training

Your Digital Training Course begins and your team will be in training sessions. During training your team will be tested.

Step 3
Follow up

We will work with you team in order to insure that the course has been applied in an effort to benefit your organization.

OnGoing

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